A Review A Day: My job.

The unique thing about work as an advertising creative is that you work within a close group, usually with a partner. It’s one of the most important relationships in your life, this partnership, and you probably spend weeks, if not months, of each year together.

My partners have been from such exotic locales as India, Bulgaria, San Diego and Virginia. Men and women, of different ages, they all work, or don’t work, in far corners of the earth now. They all have one thing in common: they’ve seen me say “I’m so over this industry” a few dozen times apiece.

Evidenced by the fact that I haven’t yet quit, being ‘over it’ is an overstatement and a tired part of my personal roster of theatric statements. But it’s useful when a great idea I’ve loved and toiled on dies in testing, when a colleague needlessly intimidates someone junior to them, or when someone arranges for a meeting at 9:30 AM. It’s me again, crying ‘wolf’.

However disgruntled, jaded or ready to sign up for Monster.com I’ve ever been, today was one of those days where being over it was simply impossible. Watching five giant characters in foam-and-fur suits dance to silly songs on a soundstage because of an idea my partner and I had, hatched, believed in and fought for is pretty goddamn amazing. 

I can’t wait to see it all come true.

 

Overall: 99 meeting makers + 1 amazing shoot day.